in no time
It's easier than ever
It’s never been easier to connect with people who speak this language. They want others to build up their self-image and confidence, and digital connectivity creates ample opportunity to tell your audience why they’re awesome. Move beyond general flattery and focus on specifics. Ask yourself, “How can I make my audience feel good about themselves?”
One option might be developing a blog series that focuses on industry wins, or spotlights companies that are doing something right. Or if you share an article with your network, you could point out a quote from the author that really resonates with you. Don’t just tell your audience you love them; tell them why.